Redlands Blog

The recent revelation by SparkToro that roughly half of all President Joe Biden’s Twitter followers at the official @POTUS account are fake or inactive users, while approximately 14 million of the 34 million followers at the @JoeBiden account are also fake. Many people are asking, “how can this be?” but the notion of fake accounts is something that plagues all social media platforms. With Elon Musk’s recent interest in acquiring Twitter and the headlines...

While not all websites need to engage SEO at a local level, many businesses rely wholly on the surrounding community, and the associated physical and electronic traffic.  In a technological environment where mobile usage is skyrocketing, empowered by innumerable GPS-driven applications, proper geographic listing, and engagement, is essential.    On Page Markup There are a number of ways to mark up site pages to further define attributes,...

Why are reviews important? According to Nielsen, 92% of consumers trust suggestions from friends and family more than advertising. Also, 88% of consumers trust online reviews from complete strangers as much as recommendations from people they know. Researching a business and its products is very easy to do, and so most people will take the time to vet a company before making a purchase. Simply put, positive reviews can drive sales. For example: If...